portfolio.
Case Study 1: Prosvalley Coworking
(Coworking Space – Pakistan)
Platforms Used: Facebook & Instagram Ads
Background:
Prosvalley Coworking is a premium private office space located in Sargodha, Pakistan. While it
quickly gained strong word-of-mouth traction locally, its online visibility and brand awareness
remained limited.
Challenges:
● Low awareness of coworking concept
● Weak digital presence and ad engagement
● No referral or retargeting strategy in place
● Difficulty in educating clients on coworking benefits.
Strategy:
● Built a three-phase ad funnel: awareness, education, and conversion
● Created content
● Retargeted video viewers with urgency-based copy.
Execution:
● Deployed 5 ad creatives featuring local entrepreneurs and freelancers using the space
● Used Facebook Lead Generation campaigns for cold targeting and inquiries
● Google Search & Display ads supported brand recall for “office space in Sargodha” queries
● Implemented Meta Pixel for better lead tracking and conversions.
Results (within 90 days):
● 131 WhatsApp conversations started from ad campaigns
● Reached 34,000+ people in Sargodha region
● Cost per lead optimized to Rs134.81 on average
● Generated 297 qualified link clicks for office space inquiries.
Case Study 2: Jasper.pk
Platforms Used: Facebook & Instagram Ads
Platforms Used: Facebook & Instagram Ads
Background:
Jasper.pk is a premium online jewelry store offering elegant and customized designs across
Pakistan. While the products had strong appeal and positive customer feedback, no digital ads
had been run before, resulting in limited online traction and stagnant sales.
Challenges:
● No prior advertising campaigns or digital presence
● Low brand awareness in a competitive jewelry market
● Limited content showcasing product value and uniqueness
● No structured funnel to drive conversions.
Strategy:
● Built a three-phase ad funnel: awareness, engagement, and conversion
● Created engaging product reels and lifestyle creatives to showcase jewelry
● Highlighted unique selling points such as customization and premium quality
● Retargeted website visitors and engaged viewers with persuasive copy and offers
Execution:
● Deployed multiple ad creatives featuring trending jewelry reels and carousel ads
● Ran Facebook & Instagram Purchase Conversion campaigns directly integrated with Shopify
● Optimized product pages and checkout flow for seamless experience
● Implemented Meta Pixel and GA4 to track purchases and customer behavior.
Results (within 60 days):
● Achieved 3x ROI on ad spend
● Boosted monthly revenue significantly through paid ads
● Reached thousands of targeted customers across Pakistan
● Established a consistent flow of sales through Shopify with improved brand visibility
Case Study 1: Grow & Glow
(Hair Oil Brand – Ireland)
Platforms Used: Facebook & Instagram Ads
Background:
Grow & Glow launched a premium natural hair oil in Ireland. While the product had strong word-of-mouth traction locally, online sales and brand awareness were stagnant.
Challenges:
● High cart abandonment rate
● Low ad engagement and CTR
● No retargeting strategy in place
● Weak product education on benefits
Strategy:
● Built a three-phase ad funnel: awareness, education, and conversion
● Created content around real customer testimonials and before/after images
● Used Instagram Reels to highlight oil application routines
● Retargeted video viewers and cart abandoners with urgency-based copy
Execution:
● Deployed 5 ad creatives featuring Irish influencers using the product
● Used Facebook’s Advantage+ Shopping campaigns for cold targeting
● Google Display ads supported brand recall for branded search traffic
● Implemented CAPI and GA4 for better tracking
Results (within 90 days):
● ROAS improved from 1.1x to 4.2x
● Monthly revenue grew 3x
● Email list grew by 2,300+ subscribers from lead magnet offer
